Run The Business, Not Just The Team
People Ops keeps your team moving. Strategic Ops keeps the whole engine running.
From tooling and workflows to how decisions get made, we build the operational spine your team didn’t know it needed.
HERC HR was founded by Jannah Bachrouche (she/her), a Queer, Lebanese, and former startup operator who always ended up handling the messy middle: people, culture, and the ops no one else wanted to touch — or knew how to.
After nine years in Tech and startups, Jannah learned something most leaders don’t admit out loud: teams break not because people don’t care, but because no one’s built the structure, accountability, or systems for them to succeed. So she did — setting up hiring infrastructure, fixing broken workflows, getting leadership aligned, translating vision into reality, and quietly cleaning up behind the chaos.
Her lived experience navigating performative workplaces (and calling BS when needed) means she doesn't build DEI programs — she builds environments where inclusion isn’t an initiative, it’s the default.
HERC HR exists because doing it “by the book” never worked. This is strategic operations with a People lens — for founders who need someone who can connect the dots between the human and the operational. Jannah knows what it’s like to be the only, the first, or the one who speaks up — and she knows how to turn that into a strength across your org.
She’ll redesign your org structure and recommend the best shawarma in town — probably in the same meeting.
How We Work
We don’t throw in a framework and call it a day. We ask the uncomfortable questions, cut through the noise, and build what’s actually worth the time, energy, and headcount.
Strategy before structure. If you’re duct-taping tools onto a messy org, we’ll pause you right there. We help you fix what’s underneath first.
Clarity over chaos. Startups move fast — but fast doesn’t have to mean frantic. We bring calm to the storm (and sometimes a Google Sheet).
Hiring is high stakes. It’s not just a role — it’s equity, budget, expectations, and team dynamics. We make sure you’re not hiring just to “see how it goes.”
Empathy is operational. It’s not fluff — it’s how we make hard calls, build trust, and keep momentum without burnout.
Culture isn’t a vibe. It’s not the all-hands energy or the mission statement. It’s what happens when no one’s looking — and what you do about it.
Feedback is fuel. We like a good pulse survey, but we don’t stop there. We design real systems to catch issues before they go full Slack saga.
No bloated ops. If it doesn’t reduce friction or improve decisions, it’s dead weight. We’re not here to overengineer. We’re here to build smart.
The current systems aren’t just broken—they’re harmful.
Most workplaces weren’t built with marginalized communities in mind—and it shows. Too often, silence in the face of injustice becomes complicity, and broken systems get recycled in the name of “best practices.”
We help teams build something better.
Because when genocide is unfolding in Palestine, or voices from the Congo are silenced, the gaps in compassion, equity, and leadership become impossible to ignore.
We believe inclusive, human-centered work isn’t a “nice to have”—it’s the future of ethical business.
A Letter From Jannah
Hi — I’m Jannah!
I’m a Queer, Arab, Founder, and Operator. My entire life, I thought I was going to be a psychologist. That was the plan. But somewhere between group therapy training and startup chaos, I kept getting pulled into the work no one else wanted to touch — the messy middle. The people stuff. The hard conversations. The places where systems weren’t holding, and teams were trying to make it work anyway.
At some point, I realized I wasn’t just filling gaps. I was building things that lasted.
I’ve never been interested in performative leadership or templated culture decks. I’ve worked in spaces that weren’t built for someone like me — and I’ve learned how to move through them, challenge them, and rebuild them from the inside. That’s shaped everything: how I show up, who I stand up for, and the kind of companies I help others create.
Before all of this, I was an athlete playing at a high level. It taught me how to take hits, how to recalibrate quickly, and how to stay grounded in a team even when everything feels off-balance. That kind of grit doesn’t come from a workshop. It comes from lived experience.
And that’s what I bring to this work.
I started HERC HR to partner with founders and teams who want to build real, functional, values-aligned companies — before the cracks start to show. Not by slapping a system on top of dysfunction, but by asking hard questions, designing intentionally, and holding space for both growth and discomfort.
And yes — HERC is named after my dog, Hercules. Loyal. Stubborn. He was a surprisingly good read of character. And with muscles that were solid as rocks — just like the original Hercules.
If you’re here, you might be building something that matters. You might also be a little overwhelmed, a little stuck, or just ready to do things differently. Either way — I’m glad you found your way here.
Let’s see what we can build.
Warmly,
Jannah
Together, we’ll create a workplace that’s inclusive, strategic, and built for lasting success.
Whether it’s aligning your HR strategy or finding the right talent, we’re here to help.