
Run The Business, Not Just The Team
People Ops keeps your team moving. Strategic Ops keeps the whole engine running.
You’re scaling fast. The gaps aren’t about effort — they’re about coordination. Strategic Ops is the layer between your vision and the day-to-day: connecting tools, people, and priorities into a system that works.
So...What Is Strategic Ops?
It’s not just People Ops. Not just Finance. Not just project management. Strategic Ops is how early-stage startups build real momentum — by making sure decisions, systems, and people are all aligned and moving in the same direction.
Sometimes it looks like a Chief of Staff. Sometimes it's rebuilding workflows. Sometimes it’s helping your leadership team stop reacting and start leading with clarity.
Here’s what that looks like:
Building frameworks so decisions don’t bottleneck at the founder
Designing tools and workflows that actually get used
Driving accountability and follow-through without micro-managing
Creating strategic alignment when teams feel pulled in different directions
Spotting operational chaos before it derails culture or delivery
People Ops vs. Strategic Ops
People Ops and Strategic Ops aren’t the same — but they work best together.
People Ops builds the structure to support your people. Strategic Ops builds the structure to support your business. One ensures your team is happy and engaged. The other ensures your operations are clear, efficient, and ready to scale.
People Ops focuses on:
Hiring, onboarding, and team experience
HR tools and compliance
Culture, engagement, and retention
Strategic Ops focuses on:
Operational clarity and accountability
Tooling and cross-functional decision-making
Aligning how work actually gets done
If your team is growing but stuck — or you’ve outgrown your systems and you’re not sure where to start — I help you zoom out and rebuild with purpose.